By night, GIs danced alongside Tampa's elite and the hotel's celebrity guests, which over the years included Jimmy Stewart, Jack Dempsey, Elvis Presley and Charlton Heston. The Floridan Hotel was also where Gary Cooper wooed actress Lupe Velez in 1930 while they stayed there during the filming of “Hell Harbor.”
A dress code was firmly enforced–women had to wear a dress and men had to wear a jacket and tie. Local musical legends like the late Columbia Restaurant owner and violinist Cesar Gonzmart performed. Not even the house rule, which forbade women from sitting at the bar without a male escort, could keep them away.
“There were so many women dancing that the Sapphire Room was renamed the Sure-fire Room by some of the local GIs,” explained Arencibia.