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The Beginning of Gasparilla

by Gail Ellis

Who was Gasparilla? The answer to that depends on who you ask. It is one of the first things people want to know when they come to our town for the annual Gasparilla Invasion and Festival. There have been a number of theories over the years and someone back in time penned the following poetic explanation.

Who was Gasparilla,
asks the stranger in our gate.
Listen: then, and we'll the tale relate.
Gasparilla was a pirate
in the happy days of old
Who made a living off of
other people's gold.
He ravaged up and down this coast
for many a bloody day
'Till finally they hanged him,
down at Lemon Bay.

There were obviously a lot of pirates marauding around the seas in the 1700s and José Gaspar could have very well been one of them. Other people, because of lack of evidence that he did exist, have decided that he is just a fictional character. Both camps are equally sure of their conclusion. It doesn't really matter anymore, does it? For those of you who haven't heard the stories, and there are several, here is one in a nutshell.

A popular account portrays José Gaspar as a well educated Spanish aristocrat and brilliant naval officer who turned into a swashbuckling buccaneer of the high seas when he became disenchanted with Spain in the 1770s. He was accused of stealing the crown jewels. When he jilted the daughter-in-law of King Charles III for a beautiful lady of the Court, the spurned woman and accomplice stole the jewels and concocted the story accusing Gaspar. Hearing he was about to be arrested by the king and fueled by the desire for revenge, he stole a ship and with a crew of escaped criminals sailed to Florida. Finding life at sea desirable and wishing to continue his revenge on Spain, he wreaked havoc in the Gulf of Mexico. He seized many Spanish ships, robbing and burning them. The men and women who were crew and passengers were taken from the ships and murdered or made into slaves and concubines. Children and those, for other reasons, found undesirable were simply thrown overboard. Towns were seized, burned and robbed. Some of the captured rich were held for ransom and then were set free on one of the islands such as Puerto Rico or Cuba once the ransom was paid. Eventually Gasparilla, as he now called himself, made his headquarters around Gasparilla Island on the south west Gulf coast of Florida.

The history of José Gaspar explained, another question people ask is, "When did it start?" The invasion by Ye Mystic Krewe started pretty much as just another event planned to give some carnival appeal to the fledgling, but ambitious, May Festival celebration in 1904. The first festival in May 1903 was named the May Music Festival because much of the agenda revolved around music in many forms. This second May Festival, a much more ambitious project, was to be a celebration of music, bowling and shooting events, military drill team displays, parades, a political rally and a masquerade ball.

The May Festival of 1904 is where our story really begins. Music in many forms was still very much a part of the festival. On the agenda were daily concerts and musical events. Having heard his concerts before, the arrival of Prof. C. M. Parker of Binghamton, N. Y. was eagerly anticipated by the citizens of Tampa. He would be in charge of a great chorus. He arrived a month ahead of time to assure the finest performance. A group of 50 lady minstrels would perform. There would be orchestras, cantatas, an oratorio, the Tampa Glee Club. All would perform throughout the six day event starting May 2, 1904.

The Tampa Bay Hotel's enthusiastic new manager, Mr. Thomas J. Laud-Brown, was very much involved in the planning. In one of his efforts to keep the faltering hotel profitable, he suggested the hotel as a location for the first convention to consider the benefits of building the Panama Canal. Mr. W. R. Fuller, President of the Tampa Board of Trade, liked the idea and eventually Governor W. S. Jennings issued invitations to all the Governors of the southern states to come or send delegates. Mayors from all over the south attended, including Tampa's own Mayor James McKay. President Roosevelt was expected to send George B. Cortelyou, Secretary of the Department of Commerce and Labor, as his representative. The convention was to be held starting May 4th in the Tampa Bay Hotel. The delegates would be staying at the hotel and would be honored at many of the events of the festival.

A political rally would also be a major part of the event. It would be the last opportunity for candidates for various state offices to speak before the primaries were to be held later in May.

The recently organized Rod and Gun Club promised competition from marksmen from around the state with prizes of $400.00 to be divided among the "crack shots" in the pigeon shoot. Up to 40 participants were expected.

There would be running races, trotting races and match races for horsemen with entries from as far away as Jacksonville.

The floral parade would be beautiful with all of the men, women and children of the city dressed in their finest, riding in several – still novel – automobiles, on wagons and carts all decorated with flowers and streamers, and on horses in blankets made of flowers. They would leave from the Tampa Bay Hotel, then park and wind the streets along side the military drill team and bands.

The Grand Ball signaling the end of the glorious week would be a grand finale. It, too, would be held at the ballroom of the Tampa Bay Hotel.

Yes, the festival was going to be much more than just music this year. Starting months in advance, the Tampa Morning Tribune announced plans and activities on a regular basis.

The Morning Tribune, on April 5th, announced a membership of society men being gathered to become a permanent carnival ball organization. The upcoming ball would feature a May Pole dance and members of the association would be en masque and wearing magnificent velvet and silk costumes. It was to be a charming evening.

The possibility of a mysterious invasion was announced by the Morning Tribune on April 23rd. It seemed that a group of pirates were planning to come to town for the festival. The Morning Tribune published a proclamation announcing the first annual visit of Ye Mystic Krewe. The communication advised:

"After a century of obscurity and retirement in this His Royal Majesty’s dominion, it has been deemed expedient and desirable by His Royal Majesty that the Royal Court of Gasparilla shall once again, as of yore visit our beloved friends in the fair and prosperous city of Tampa.

Tis long ago since our gracious forefathers of honored memory held court in your beloved city, and mayhap in these many changes of generations our beloved friends have become ignorant of the details of our Royal history."

The proclamation went on to explain that of the ranks of pirates of long ago, thought dead of the Yellow Fever epidemic, a few escaped – including lineal descendents of Gasparilla who established a dominion in obscurity on a small island on Florida's southwest coast that they named Gasparilla in honor of their beloved Sovereign.

We were going to be visited by the current Sovereign – "King Gasparilla the 'Steenth." The letter was signed

"GOSSIPPO
Lord High Chamberlain; Guardian of the Pantry Key."

Excitement was now growing as this latest announcement raced around the city. As time grew nearer to the festival merchants got into the act offering "May Festival prices" on some of the items suitable for the attendees of the various events. C.R. Pippin of 1008 Franklin St. had bargains for the ladies such as umbrellas with a "paragon frame, steel rod and fancy handle" originally $1.25 on sale for 75 cents; walking hats in new shapes and styles,a $2.00 value for only $1.50. In a rallying effort for community support, one newspaper announcement urged "Let every Tampa-ite have a glad hand and a cheerful smile this week."

The Tampa Bay Hotel, which is now H. B. Plant Hall for the University of Tampa, was the center of most of the events, including the opening ceremonies which were held on the grounds of the hotel at Tampa Bay Park. Tampa Mayor James McKay, President W.R. Fuller of the Board of Trade, President Vicente Guerra of el Centro Español and other prominent citizens were on hand for the formalities.

The restaurant at the Tampa Bay Hotel had a prix fixe dinner for $1.00. The going rate for a nice dinner at other places was 50 cents, so it was a little pricey, but certainly affordable for such a special evening. On the eve of the convention the menu offerings for the May 3rd evening,

"Mock Turtle Anglaise with Cucumbers, Pickles and chow-chow
Fillets of Bluefish a la Bordelaise with Potatoes Hollandaise
Boiled Tongue Piquant
Calves Head a la Vinaigrette,
Spaghetti a la Alesmetane with Banana Fritters with Rum Sauce
Prime Ribs of Western Beef, Drip Gravy
Roast Philadelphia Capon with Currant Jelly."

Also offered were a variety of potatoes, rice, string-less beans and several desserts listed were Lemon Custard Pie, Cottage Pudding, Apple Pie and Orange Ice. All served with either coffee or tea. I can't help but wonder how many ordered the boiled tongue?

We were told that Gasparilla along with his entire crew would sail to Tampa and into the mouth of the Hillsborough River on their pirate ship, the Octopus, before daybreak on day of the big parade, Wednesday, May 4th. They would remain at a secret rendezvous site ashore until time for the big parade which was planned for that afternoon. I imagine staying in hiding was prudent, since he was surely wanted by the authorities for questioning about some of his more questionable activities on the raging seas.

The parade was indeed a big fun event of the week. The Tampa Bay Hotel was still the center of attention since the parade would begin there. The hotel and grounds were groomed and decorated with buntings and streamers. Office buildings downtown festooned their doors with colorful buntings and flags. Ybor City made quite a showing according to the Seventh Avenue Tribune Bureau. The flags of the U.S., Cuba, Spain, and Mexico were hung at the offices of Centro Asturiano. In the parade, Dr. Maximo Díaz entered his "little black Italian pony and diminutive phaeton" were decorated with more flags and roses and streamers. The Tampa Box Company had a two-horse delivery wagon filled with cigar boxes and covered in flags and streamers, "making a fine picture." The Reina Brothers also had two wagons decorated with the flags of the U.S., Germany, Cuba, and Spain. They only regretted that they couldn't find an Italian flag to represent their own country.

Also on this festive Wednesday, Ye Mystic Krewe arrived and the first invading masked pirates rode into town on horseback. The pirates proved themselves to be as adept in the saddle as they were out on the bucking, raging seas. It was also announced that trusted members of the crew would be roaming the city in search of the most attractive of the fair young ladies of the town and report back to their captain with the "comparative excellencies" of the maidens. After their introduction to the city at the parade, the pirate king and his crew would go back into hiding until Friday night when His Majesty and his crew would host the festival ball for all the prominent citizens of Tampa being held at the grand ballroom of the Tampa Bay hotel.

When they arrived at the Festival Ball they were attired in all their regal finery to announce the selection of the "Queen of the Festival" and her maids of honor. At a dramatic moment during the evening on the pirate king's command, silence would fall over the hall as all of Ye Mystic Krewe removed their masks to reveal their true identity.

The first festival revealed the Pirate King to be none other than the Honorable Edward R. Gunby, a noted lawyer who had aspirations for political office. The Queen of the Festival was declared to be Miss Mary Lee Douglass. The crown she wore was made especially for the event. It was beautifully bejeweled and had been sitting in the window of Kistenmacher's on view for the entire city to see in the days leading up to the event. The Queen also had a court of esteemed maidens revealed to be the Misses Woolridge, Carnes, Glenn and Stevens.

After all the ceremonies, they danced the night away until the music ended suddenly and the pirates slipped away into the night to return to their ship and out to sea. In a moment of honor, Gasparilla left behind his Queen and her maids as well as all the jewels and gold of the city. That is likely the reason he has been welcomed back to town almost every year since.

The Gasparilla Invasion was a huge success. Unfortunately, the May Festival, as ambitious and grand as it was, didn't last. That was its last year. The following year the Gasparilla Festival moved to the fall to coincide with the fair and later, as an event on its own, it moved to February. It wasn't until 1911 that the invasion came by sea for the first time when the pirates sailed into Tampa Bay. For many years the invasion and parade were held on Mondays and it was a local holiday for many. School children had the day off and most of the downtown offices closed in celebration of the Festival.

The official holiday eventually faded away and in 1988 the festival moved to Saturdays. Since businesses and schools were no longer allowed the holiday, it was decided that more people would be able to attend if the festival was held on Saturday. Over time the sailing crews have grown in numbers and size.

Now a new year, 2006 is upon us and rumor has it the pirate ships have been seen making their way toward Tampa. They are planning another invasion on January 28, 2006 so get your pirate gear ready. Come on down to the bay and prepare to be entertained.

"The Beginning of Gasparilla" by Gail Ellis appears in Volume 1, Issue 2 of Cigar City Magazine.

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